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Digital Marketing Trends | Art Industry
Posted by Team Kreative Palette

Changing Trends in Art Industry in 2021 and Later

Business, Top Digital Marketing Trends 0

The Covid-19 pandemic hit the economies globally in an extremely gruesome way. 2008 was also a tough time when the recession had hit the global economy. These economic downturns prove to be the worst in creative fields as this line is, as tough as the truth sounds, still considered expendable by many. 

Economic instability leads to a disturbed mental health state, causing conditions like depression and anxiety. The online marketing company in Kolkata is in touch with various art professionals who have shared their experience of being jobless during the pandemic. Many new online art platforms came up during the pandemic to support the artists from far and wide. This provides a more sustainable network for professionals associated with the field of art. Artists and organizations can connect with each and collaborate as and when the need arises. Such freelance spaces are coming up more frequently now. Various information, events and skills are also discussed in such shared platforms.

Art and Science would mingle with each other. Scientists are working on complex issues like climate change and artists are the weapons they would need to send the message across to the masses. The branding and advertising agency in Kolkata explains that there are initiatives which have been taken for commissioned research-based artwork related to global warming and other such problems. The art pieces need to be thought provoking and inspiring. 

There would be stiff competition between galleries and auction houses in the coming years. Many art collectors are collaborating to present the works of great artists in galleries and not sending those to auction houses for sale. Galleries provide a far better clientele for art and the right pieces can reach the right hands unlike auction houses where it’s only a matter of wealth.

Change is inevitable and even the art industry needs to come to terms with it. Keeping the economic requirements in mind along with aesthetics is what would take the industry forward and help in its sustenance.   

Online Reputation Management
Posted by Team Kreative Palette

A Dive into the World of Online Reputation Management

Digital Marketing Agency, Social Media Marketing 0

There are already a host of activities which need to be done for a business. So let’s understand what is online reputation management and Amidst all the jobs, you have to find time and opportunity to successfully handle the online reputation as well. In such cases, it is advised to transfer this task to an ORM, also known as an online reputation manager.

A branding and advertising agency in Kolkata has many capable hands of doing the needful in this regard. There are ways to manage negative reviews on platforms like Google, Glassdoor etc. The rules are different for each. Both small and big enterprises are in need of this service. This, in the modern times, determines how long can small businesses exist in the race and how would big ones go ahead and embrace the dynamic procedures to the best of their advantage.

Now, there are various companies who do this job by posting fake reviews. The online marketing company in Kolkata has observed that this tactic helps in going ahead in the short run but the long term consequences are not much positive. An experienced company would know how to create and deliver a strong rebuttal on your business’ behalf so that the negative reviews are removed from the platform all together.

There are certain concerns which have become so powerful in this domain that they give you a money back warranty as well, however, their asking rates are too high as well. It is always better to choose a proper branding and advertising agency in Kolkata after thorough research who would give you a decent pricing point as well.

Then there are large scale organizations which handle crisis issues for clients. They have a combination of various resources like legal attorneys, different solutions and seasoned professionals. These help in turning a crisis into an opportunity. Again, these are for extremely rare scenarios and are heavily priced. The online marketing company in Kolkata is an experienced entity with proven skills in online reputation management . For any queries, you can always get in touch!  

Striking a Healthy Balance between SEO and Good Content
Posted by Team Kreative Palette

Striking a Healthy Balance between SEO and Good Content

Digital Marketing Agency, SEO 0

In this age of dominance of online environments, creating good content is highly crucial. Optimizing the writeup for reaching the target audience in a highly competitive online zone is also crucial. So, a healthy balance between these two aspects is what would make a difference when it comes to the success of brands in the online space.

A strategic SEO plan by an online marketing agency in Kolkata assists clients in formulating a balanced SEO strategy which gives results over time. The aspects always included in their textual writeup creation are:

Building Up a Consistent Brand Identity by Sticking to Specific Guidelines

Creating a brand voice, style is very important. It happens over time and certain specific guidelines need to be followed in creating relevant contents. That leads to a strong presence of the brand amongst its competitors and generates ample brand awareness amongst the target audience groups. 

Creating Good Content In Line with the Audience’s Interest 

The branding and advertising agency in Kolkata does a thorough research into the choices and preferences of the audience and creates brief which would cater to their interests. Targeted keyword research needs to be done for developing a suitable contents strategy. 

Compelling Heading and First Paragraph

Proper interest needs to be generated in the minds of the readers and so the first part of the content is very critical. If the reader loses interest then she/he would not go through the entire piece. That would mean higher bounce rates which is not healthy. 

Quality Content Necessities 

  • It should showcase expertise, authority and should also evoke a sense of trust of the reader
  • Keyword research needs to be undertaken to find the topics of interest of the target audience
  • It should be focused at the readers and not for search engine rankings
  • The textual matter should be a genuine piece and should not be contradictory to its proposed purpose

For more ideas on generating quality content, you can connect with us today and use our expertise in the field. 

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