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Social Media Advertisement

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Facebook, LinkedIn and Twitter Ads

The various social media channels like Facebook, LinkedIn and Twitter attract different kinds of audiences. Posting regular updates is one step of the process but what if your brand needs more than that? There comes the role of running ads on these media channels. All the three have different demographics which can be targeted and thus provide a range of advertising opportunities.

On the basis of the huge personal data which these platforms possess of their users, they become effective platforms for advertisers. It depends on your brand’s perspective to focus on any of the mentioned platforms.

Facebook Ads

The advertising platform provided by Facebook is the most organized and user-friendly till date. So, it’s also the most popular one among the three. The smallest of small businesses can use it which has a tight budget constraint. The demographics can be selected based on age or interest as this platform attracts people from a wide demography.
Facebook Ads are very effective in case of B2C targeting. The ads can be made based not only on the basis of age and gender, but also based on the location of the potential customers. But if your business serves a B2B model then it might not be very effective to advertise on Facebook as its best suited for a personal engagement model.

LinkedIn Ads

The space of B2B advertising is taken by LinkedIn. This platform has all the working professionals on it and thus is highly effective if you want to reach out to those professionals. It allows the advertisers or marketers to reach only to the people who have a certain degree or titles.
This specific targeting makes it very easy to reach the target audience.

Twitter Ads

Twitter ads make a very compelling case when you think of using guest blogging for your brand. On Twitter, there are no separate profile pages and company pages. You can just promote your brand by using a tweet. Using the relevant hastags (#) is all the mind game that’s needed.
At Kreative Palette, we provide proficient social media advertising opportunities to our coveted clients. We can thoroughly assure them of results by spending on paid advertising on social channels.