Facebook, LinkedIn and Twitter Ads
On the basis of the huge personal data which these platforms possess of their users, they become effective platforms for advertisers. It depends on your brand’s perspective to focus on any of the mentioned platforms.
Facebook Ads
The advertising platform provided by Facebook is the most organized and user-friendly till date. So, it’s also the most popular one among the three. The smallest of small businesses can use it which has a tight budget constraint. The demographics can be selected based on age or interest as this platform attracts people from a wide demography.
Facebook Ads are very effective in case of B2C targeting. The ads can be made based not only on the basis of age and gender, but also based on the location of the potential customers. But if your business serves a B2B model then it might not be very effective to advertise on Facebook as its best suited for a personal engagement model.