Google Ads Management by Kreative Palette

Google Ads and PPC

Google Ads, previously known as Google Adwords, is the online advertising service provided by Google. The advertisers or marketers need to pay Google in order to run either image, or text or video or a combination of any of these.

What ads can be run?

There are various categories of ads which can be run on Google Ads. They vary from search, display, YouTube to app campaigns as well. Search ads would pop up on the user’s screen when he/she types in a particular query for any products/services required.

Display ads are the ones which are shown to a wide variety of people on different online platforms. Since videos are the rage now, so YouTube ads are also very popular which pop in when the viewers are watching some videos or the other.

PPC

PPC stands for Pay Per Click. It’s one of the best ways to send traffic to your website. Setting up of such campaigns, running them and monitoring them are all possible through this. The benefits of using PPC are:
• Attract more traffic – It brings quality traffic to your website or landing pages.
• Attract quality traffic – All businesses do not target the similar audiences. With PPC the targeting can be specifically done to attract your target audience to your website.
• Budgeted spend – The advertising on Google is possible with all levels of budget that the advertiser has. The amount can be small or huge. There’s something to be offered to all.
• Pay only when customers click to visit your website/landing page – PPC is the mechanism which deducts the advertiser’s money only when the visitor visits the requisite website/page.

Google AdWords Advertisement Solutions

At Kreative Palette, there’s a team of dedicated Google Ads and PPC campaign runners. They are well-versed with the various nuances which are part of this concept and can manage campaigns which would increase your business.

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